Hispanic Market

The Spanish-speaking population is one of the fasting growing segments in the world, especially in the United States. The Spanish-speaking segment constitutes a huge community that shares products, services and culture, offering businesses and institutions a truly unique growth opportunity. Here are some important facts regarding the Spanish language:

Spanish, the official language in twenty-one countries, is the third most widely spoken language in the world, after English and Mandarin.
More than 400 million people speak Spanish worldwide.
Experts predict that by the year 2050 there will be 530 million Spanish speakers, of which 100 million will be living in the USA.

From a commercial point of view, companies, small or large, cannot afford not to have their website in Spanish. The purchasing power of US Hispanic households is estimated to have increased from US$276 billion in 2002 to US$630 billion in 2004. Hispanic purchasing power was estimated to be $30.7 billion for 2004 in the state of New York alone.

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