The online Hispanic market is one of the fastest growing segments on
the Internet. Spanish Translation US will help you take advantage of the
online Hispanic market opportunity.
Online activity among Hispanics has grown rapidly over the last several
years. There are now more than 16 million Hispanics online: 55% of the
total U.S. Hispanic population. Of those 16 million, 77% have access to
broadband.
The AOL Latino 2006 Hispanic Cyberstudy, conducted by Synovate's Diversity
Group, shows that more than two-thirds (68%) of online Hispanics consider
the Internet to be the best source in making final brand decisions, making
it the most relevant medium for marketers.
Additionally, the study proves that Hispanics consume the Internet in
different ways. Nearly 40% of acculturated online Hispanics find Spanish
content appealing.
More facts about Latinos on the Web:
More than three
quarters of the online Hispanic population (77%) use the Internet to learn
about brands of products (vs. 59% in 2004).
Seventy-five percent (75%) of online Hispanics use the Internet to learn
about brand features or benefits (vs. 61% in 2004).
Seventy-two percent (72%) of online Hispanics use the Internet to compare
prices of products (vs. 59% in 2004).
Recent surveys (such as the Roper Cyberstudy released in early July
2005) indicate that U.S. Hispanics are the fastest growing ethnic segment
online.
More information about Spanish Translation US solutions for the Hispanic Market: