Online Hispanic Market
The online Hispanic market is one of the fastest growing segments on the Internet. Spanish Translation US will help you take advantage of the online Hispanic market opportunities.
Online activity among Hispanics has grown rapidly over the last several years. There are now more than 16 million Hispanics online: 55% of the total U.S. Hispanic population. Of those 16 million, 77% have access to broadband.
The AOL Latino 2006 Hispanic Cyberstudy, conducted by Synovate’s Diversity Group, shows that more than two-thirds (68%) of online Hispanics consider the Internet to be the best source in making final brand decisions, making it the most relevant medium for marketers.
Additionally, the study proves that Hispanics consume over the Internet in different ways. Nearly 40% of acculturated online Hispanics find Spanish content appealing.
More facts about Latinos on the Web:
- More than three quarters of the online Hispanic population (77%) use the Internet to learn about brands of products (vs. 59% in 2004).
- Seventy-five percent (75%) of online Hispanics use the Internet to learn about brand features or benefits (vs. 61% in 2004).
- Seventy-two percent (72%) of online Hispanics use the Internet to compare prices of products (vs. 59% in 2004).
- Recent surveys (such as the Roper Cyberstudy released in early July 2005) indicate that U.S. Hispanics are the fastest growing ethnic segment online.