Hispanic Market in the United States
The Hispanic market in the United States is the fasting growing segment in the United States economy. Spanish Translation US will help you take advantage of the US Hispanic market opportunities.
While the majority of Hispanics are concentrated in the top cities in the U.S., there has been a significant migration to other areas including the following states: Georgia, Arkansas, Tennessee, North Carolina, South Carolina and Virginia.
This demand for quality Spanish content nationwide has been fueled, in part, by the Hispanic media market explosion led by television advertising at a national and network level, which has seen growth of nearly 74 percent over the past five years. Advertising expenditures for the Hispanic market in television (network/national) reached approximately $1.41 billion in 2005 – a two-fold increase compared to 1999 expenditure figures. Furthermore, 500 Spanish newspapers, 150 magazines and 200 publishers continue to thrive in the United States. Magazine and local television advertising expenditures for the Hispanic market showed a strong increase from 1999 to 2003, with a 58 and 43 percent growth, respectively.
Not only are Hispanics more responsive to communications in Spanish, they are requiring higher quality communications in Spanish, which translates, if you will, into the need for better translations tailored to the Hispanic market.
In the US online industry, Hispanics have taken center stage as one of the most important target groups. Here are some interesting facts related to the Online Hispanic Market:
- The average Hispanic Internet user is male, 32 years old, and has an average annual income of $51,600;
- Approximately half of the Hispanic American Internet users are Spanish-dominant (Spanish is the primary language used in their homes);
- Around 74% connect to the Internet every day and 78% access the Web at home.