Hispanic Market in the United States
The Hispanic market in the United States is the fasting-growing segment in the U.S. economy, and Spanish Translation US can help you take advantage of this market.
While the majority of Hispanics are concentrated in California, Florida, major cities, and the American southwest, there has also been significant Hispanic presence in other states, including Georgia, Arkansas, Tennessee, North Carolina, South Carolina and Virginia.
This demand for quality Spanish content nationwide has been fueled, in part, by the Hispanic media market explosion led by television advertising at a national and network level. This media buy has seen tremendous growth over the past five years and will soon exceed US$30 billion. Given recent demand for television and streaming media content, this number is likely to grow. Furthermore, hundreds of Spanish newspapers, magazines and publishers continue to thrive in the United States—while online advertising continues to grow by leaps and bounds.
Not only are Hispanics more responsive to communications in Spanish, they have come to expect native-level quality communications in Spanish—which translates into the need for better translations tailored to the Hispanic market.
In the US online industry, Hispanics have taken center stage as one of the most important target groups: More than 85% of Hispanic adults report regular internet access in 2018, and more than two-thirds of Hispanic households are online buyers.